Ksenia and Hrishikesh explore how Highest and Best Use (HBU) helps developers and landowners answer the deceptively simple question: what should we actually build here? Drawing on market analysis,…
Future Thinking
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AviationCitiesCommercial StrategyHospitalityLandscapeMasterplanningMixed useRepurposingRetail
01 July 2026
Patrick Cox, Director of Commercial Strategy & Advisory, outlines the challenges faced by monocultural workplace developments and what adaptation should look like. He references successful…
03 February 2026
Pam McCarthy, Director of Aviation Strategy, discusses the opportunities and challenges that face aviation in 2026 and explains how commercial strategy can be leveraged to enhance the way airports…
29 January 2026
Patrick is a Director in Benoy’s Commercial Strategy and Advisory team. In this piece, he outlines our unique insight-led approach to design and how the team is shaping future projects.