E3761 N63 Hd

Prado
Marseille, France

Innovating a vertical urban village

Sector

Retail

Client

Klépierre

Size

23,000

Challenge

Situated in Marseille, Benoy was asked to transform a limiting site into an innovative feature in an urban setting. We were tasked with creating a retail complex, and we had to make use of numerous floors while still achieving a viable pedestrian flow. 

Solution

Moving away from the traditional box-like aesthetic of retail space, we focused on creating a flowing space to connect pedestrians between the levels. We call it a vertical village’ with internal walkways inspired by the streets. 

Result

Prado is one of Marseille’s most prominent shopping destinations covering 22,000m2. Blending a range of natural materials, it stands out against the urban fabric with a fresh identity. It also acts as a new public realm for the community with its open glass canopy and green space at the roof level. 

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