IAPM Shanghai
China
View Project
MOHO
- Client
- Hopson Commercial Group
- Services
- Interior Design
- Sector
- Retail
- Location
- Shanghai, China
A fashion-led urban oasis in the heart of Jing’an District
MOHO, at the intersection of Jiangning Road, Changping Road, and North Shaanxi Road in the heart of Jing’an is one of Shanghai’s most prestigious commercial districts and the birthplace of Shanghai-style culture.
Dates2023
Size
180,000m²
Contemporary luxury
The established retail complexes on West Nanjing Road carry international luxury brands, MOHO offers emerging fashion trends, targeting a younger, culturally engaged audience with over 50 first-to-market brands. The interior design draws on the cultural and architectural heritage of old Jing’an, classic Shanghai red brick tiles, references to the Shikumen lane typology, while integrating contemporary ecological design. The result is a space that balances nostalgia for the neighbourhood’s character with a forward-looking retail identity.
A 24-hour urban oasis
The organising concept is the “24-hour oasis”, a city garden that sustains life beyond the retail hours. Nature is brought into the commercial environment through cascading greenery, natural materials, and spatial sequences designed to create a sense of retreat within the density of Jing’an. The development also carries four original MOHO brands, MOHO BEAUTÉ, MOHO MARCHÉ, IDÉE LABO, and MOHO’s virtual idol mascot,extending the destination’s identity beyond architecture into a broader cultural offer.
