Our People

As an Interior Designer and Senior Associate Director, Ali is a visionary team leader with an appetite for delivering spaces that balance the needs of users and clients. He specialises in branded retail environments, combining brand guidelines with unique design interpretations to create memorable user experiences. With over a decade of experience, Ali has designed spaces across the Middle East, Europe, Asia and the US for major fashion retailers and premium lifestyle brands. He has worked on designs for retail stores and luxury malls, effortlessly manoeuvring between macro and micro scales of decision-making to deliver cohesive design outcomes.