Nanjing Jianye Wuyue Plaza,
China, Nanjing

Service

Interior design, retail planning

Sector

Retail

Client

Seazen Holdings Co., Ltd.

Size

Total GFA 360,000 sqm,
Retail space 80,000 sqm

Challenge

Nanjing Jianye Wuyue Plaza sits in the core area of the Hexi CBD, the second largest commercial trade zone in East China. The aim of the project is to create a new, quality living and social space for high-net-worth customers. This time, Benoy builds a unique space for Seazen by incorporating Nanjing’s humanistic touch into the indoor commercial space, in a combination of modern and ancient styles that creates themed scenarios full of experience and memory.

Solution

For the indoor commercial space on floors 1 – 6, the concept of Nanjing brocade serves as the ancient element of the design. The shape of clouds is applied to the creation of the interior spaces, with the intention of conveying the beauty of modern art in the image of traditional culture. The large above-ground commercial space exhibits a modern style of elegance, exquisiteness and agility. The first basement floor is designed as a Nanjing-style commercial space on the theme of ​“New Qinhuai River”. The riverside street is approximately 320 metres long. It is presently the country’s longest indoor commercial riverside street.