West and Downs Centre Campus, University of Winchester
Winchester, UK

Uniting campus components through materiality and detailing

Service

Graphic Design + Wayfinding

Sector

Education2

Client

University of Winchester

Challenge

A confident sign scheme that challenges convention while articulating and reinforcing core institutional values.

Solution

The University of Winchester wanted a wayfinding scheme to help unite multiple campus components. The scheme needed to challenge convention, promote flexibility, and articulate the university’s core values. Focusing on materiality, product design and typography, our design takes inspiration from the ​‘lateral’ architectural details found on the university’s old and new buildings. A flexible sign structure supports the required content and allows for easy updates, while balancing a contemporary Corten steel finish with ancient stonework. The result is a clear, confident sign scheme that sits elegantly within this historic setting, creating a sense of wellbeing, connection and calm for the university’s multiple users.

Result

Project is now live.