The Northward Concept Store
Service
Planning, Concept, and Schematic Design
Sector
Retail
Client
Canada Goose
Size
1,270 sq. ft.
Challenge
Canada Goose wanted to announce the brand’s arrival in Beijing with an unexpected retail experience. Our team was asked to develop a one-of-a-kind concept store to be installed in Beijing’s art-focused SKP Mall.
Solution
We collaborated with a Chinese-American artist to create a unique Canada Goose experience that disrupts the Brand ethos and becomes a sculptural art installation paying homageto the cold Northern Canadian landscape, and introducing the Canada Goose brand to Beijing.
Result
The Northward Concept Store became an award-winning environment that serves as an attention-grabbing billboard for the Canada Goose brand.
