1214 hd

The Mailbox: Wayfinding
Birmingham, UK

Co-creating nuanced and effective wayfinding to illuminate a city’s industrial past

Service

Wayfinding

Sector

Retail

Challenge

As part of the redevelopment of the historic Mailbox building in Birmingham, our client required bespoke wayfinding for their premium retail scheme.

Solution

The wayfinding needed to reflect the upgraded, contemporary interiors while resonating with the city’s industrial past. The design, which recalls Birmingham’s heritage crafts and trades, was rolled out across all wayfinding applications, with the scheme’s quality and detail supporting the luxury retail experience on offer.

Result

Project is now live.

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