The Food Hall at American Dream
Greater New York, USA

Where food and vibe collide

Service

Planning, Concept, Schematic Design, Design Development, Tenant Design Criteria, Tenant Design Reviews, Environmental Graphics

Sector

F&B: Food Hall

Client

Triple Five Group

Size

19,000 sq. ft.

Challenge

The food hall experience at retailtainment’ megacenter, American Dream, needed to stand out completely from the neighbouring, more conventional food courts located on the same level. The objective was to drive up footfall and encourage dwell time by allowing space for leisure and socialisation between friends and families.

Solution

Our proposal encompassed a curated collection of food vendors from the Metropolitan New York area. We designed an urban-style space where vendors could showcase their artisanal menus and food craft, surrounded by multiple chill zones’ and spaces for casual entertainment.

Result

Promoting individual expression, bold graphic identity, and a playful array of eclectic finishes, the food hall assembles independent food vendors celebrating global culinary diversity. The entertainment areas have served as event hosting spaces and energy-driven activations, increasing footfall among Millennial and Gen Z visitors.

Return to Expertise
The Food Hall American Dream 210723 0298 rt web
The Food Hall American Dream 1056 rt web
The Food Hall American Dream 2567 rt web
The Food Hall American Dream IPL Maxxit 180821 9432 rt web
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The Food Hall American Dream 210723 0298 rt web
The Food Hall American Dream 1056 rt web
The Food Hall American Dream 2567 rt web
The Food Hall American Dream IPL Maxxit 180821 9432 rt web
The Food Hall American Dream IMG 2601 rt web
Food Hall IPL Maxxit 180821 9394 LR rt web