Architecture, Interior Design, Landscaping
Retail, Office, Leisure
PARCO
64,000m2, 42,000m2 for retail
Shibuya in Tokyo is a high-density town buzzing with vibrancy and liveliness, consisting of streets and hills that cross each other radially along the shape of a valley. In building a commercial structure in such a high-density town, we challenged ourselves to incorporate the surrounding locale into the building.
The design brief called for redeveloping PARCO’s existing flagship department store in Shibuya into a new department store, merging commerciality, technology, and context into one realm. We believe retail is no longer just a place for shopping, it also needs to be an experiential destination a variety of memorable experiences to customers.
The Shibuya PARCO store is a redevelopment of PARCO’s flagship department store, which launched in 1973 in Shibuya, one of Tokyo’s most vibrant and popular districts. The refurbishment brief included design for a total built area of 64,000 square meters, with 42,000 square meters of retail space spread across 11 storeys consisting of high-end shops, F&B, experiential attractions, theatres and cinemas.
With the store’s vertical settings, we helped create an alternative outdoor journey, enriching the customer experience and arousing engagement with the picturesque surrounding landscape, seen via a roof terrace overviewing both Fuji Mountain and Yoyogi Park. This outdoor journey takes a spiralling form, like peeling an apple, starting from the roof and cascading down to different retail zones, thus providing a comprehensive shopping experience to customers. And through this setting, the store also offers respective entry points to each level of retail, and as a whole providing a seamless connection between indoor and outdoor spaces.
