MOHO
Shanghai, China

Serving as a prominent fashion landmark

Service

Commercial Masterplanning, Interior Design

Sector

Mixed-use, Retail, Office

Client

Hopson Commercial

Size

180,000 m² (Retail: 80,000 m², Office Tower: 50,000 m², High-end Apartments: 50,000 m²)

Challenge

MOHO distinguished itself from the luxury-focused West Nanjing Road commercial area by prioritizing on the latest fashion trends. As a new urban cultural hub, MOHO will need to serve as a prominent fashion landmark that can compete with the established commercial complexes on West Nanjing Road. 

Solution

Benoy was responsible for the full interior design of MOHO, which resulted in a unique space that harmoniously blends the rich cultural history of Jing’an with modern ecological design concepts. The team sought to create a space that evokes a sense of being close to nature and a feeling of nostalgia for the local areas.

Result

Taking inspirations from the concept of a​“City Garden”, the project embraces a​“24-hour urban oasis” ecological concept that seamlessly integrates commerce and nature.

Return to Expertise
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