Marcus Live
Greater New York, USA

Live action and a celebration of Marcus Samuelsson’s lauded flavours

Service

Planning, Concept, Schematic Design, Design Development, Project Management, Signage, Construction Coordination

Sector

F&B: Restaurant

Client

Marcus Live

Size

7,200 sq. ft.

Challenge

Renowned Ethiopian-Swedish chef, Marcus Samuelsson, is behind many restaurants worldwide. For this new location at mega retailtainment’ centre American Dream, he specifically asked our team to showcase the staff working in the kitchen.

Solution

The new design combines the kitchen and the bar, locating them at the center of the restaurant and the storefront. Diners, as well as passersby in the mall, can experience and appreciate the vibrant activity inside this central kitchen.

Result

Marcus Life is a theatrical, ground-breaking concept akin to Cirque du Soleil meets Iron Chef. Front and centre of the space is an open 360° kitchen stage” from where live filming of the kitchen team in action is broadcasted on monitors throughout the restaurant. Consideration was given to programming the restaurant with multiple media moments to optimize online influence.

Return to Our work
Marcus Live12123 3 2
Marcus Live12123 10 2
220405 sketch3 SF copy
210909 sketch2 window2 copy 2
210922 WC concept copy
210528 caterpillar01a copy
211130 AD Marcus Rendered RCP
220420 3 D views entrance display copy
Marcus Live12123 3 2
Marcus Live12123 10 2
220405 sketch3 SF copy
210909 sketch2 window2 copy 2
210922 WC concept copy
210528 caterpillar01a copy
211130 AD Marcus Rendered RCP
220420 3 D views entrance display copy