London Business School wayfinding expansion
London, UK

Seamless wayfinding in a leading global business school

Service

Signage and wayfinding

Sector

Education

Client

London Business School

Size

4.2 acres

Challenge

The wayfinding scheme for London Business School has become a permanent fixture of life at the world-class institution, situated in the centre of London. Over a decade on from the initial design, the wayfinding extends across the entire campus including the Sussex Place Masterplan, Sammy Ofer Centre, Taunton Centre and North Building, Plowden Building and also encompasses the donor sculpture design. The wayfinding system moves nimbly between Grade I- and II-listed buildings to modern, state-of-the-art establishments, dexterously weaving the old and the new with one, cohesive system. 

Solution

A visual language to reflect the learning 

The discipline of learning and the subjects studied on campus inform the design. Drawing inspiration from the visual language of data, graphs and charts, the highly legible sans-serif typeface, Helvetica, is employed for the wayfinding. All signage follows a simple composition in terms of materiality and consists of a bronze panel with white text that is either screen-printed onto the signage surface or onto a clear vinyl which is applied to the surface. 

Result

A common thread

The palette remains simple, using only bronze, white and the London Business School red. A key graphic element of the London Business School wayfinding is the red line, which borrows from London Business School’s own branding. It can be seen on all sign types, usually underlining text or icons. 

“The wayfinding scheme has proven to be elegant and classic. It has superbly complemented our estate and continues to support the School’s objective of investing in our campuses to maintain our status as a leading global business school,” Rodney Ardé, Associate Director of Estates and Campus Services at LBS