King's Cross, Commercial Strategy
London, United Kingdom

Building the commercial evidence base for one of London’s largest regeneration schemes

Service

Commercial Strategy & Advisory

Sector

Mixed use

Client

Argent

Solution

King’s Cross is among London’s largest and most prominent mixed-use regeneration developments, transforming a major swathe of the city around its two mainline stations into a new district of homes, workplaces, retail and public space. Benoy’s Commercial Strategy & Advisory team was engaged by Argent to establish the commercial evidence base underpinning the scheme.

Quantifying spend by phase

Our work provided robust, quantified spend potential for the future King’s Cross audience, broken down by development phase. This gave the project a clear, evidence-based read on the commercial demand the district could expect as it came forward, rather than treating the development as a single undifferentiated whole.

Informing mix, programming and pricing

This evidence base went on to inform the commercial mix, the programming of uses and the price positioning across the development. By grounding these decisions in quantified demand, the work helped align the offer with the audience at each stage of delivery, supporting a district that builds commercial coherence as it grows.