Jarana
Greater New York, USA

Creating a landmark of Peruvian dining experience within an iconic retailtainment’ mega center

Service

Planning, Concept, Schematic Design, Design Development, Construction Coordination, and Signage

Sector

F&B: Restaurant

Client

Acurio Restaurants

Size

8,080 sq. ft.

Challenge

The overall challenge was to create a festive and inviting atmosphere authentic to Peruvian culture and the celebration of its rich traditions. The space needed to showcase the food as well as its preparation as the main attraction by including a show kitchen but also creating a synergy between the bar area, the open kitchen, and the adjacent indoor patio.

Solution

Different poles were necessary to maintain visibility between the bar, the open grill, and the various seating and lounge areas. While the concept focused on colour and texture to embed vitality and fiesta’ vibes into the place, balance was necessary to maintain a modern edge and avoid caricaturizing folkloric iconography.

Result

A distinctly Peruvian family restaurant that reflects the celebratory traditions and quintessential flavours by boasting a lively and visually expressive atmosphere. Jarana stands out among the curated restaurant tenants at American Dream as a unique and vibrant destination dining experience.

Return to Expertise
Jarana American Dream PEK36263 Enhanced NR 2 web
Jarana American Dream PEK36267 Enhanced NR 2 rt web
Jarana American Dream PEK36242 Enhanced NR 2 rt web
Jarana American Dream PEK36258 Enhanced NR 2 web
Jarana American Dream PEK36255 Enhanced NR 2 web
Jarana American Dream 0223 Liz Clayman11650 rt web
Jarana American Dream PEK36263 Enhanced NR 2 web
Jarana American Dream PEK36267 Enhanced NR 2 rt web
Jarana American Dream PEK36242 Enhanced NR 2 rt web
Jarana American Dream PEK36258 Enhanced NR 2 web
Jarana American Dream PEK36255 Enhanced NR 2 web
Jarana American Dream 0223 Liz Clayman11650 rt web