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Hangzhou Joy City
Hangzhou, China

Bringing business to a young audience

Service

Masterplanning, Architecture

Sector

Mixed-use, office, retail

Client

Grand Joy City Holdings Group

Size

460,000m2

Challenge

Located in the busy commercial district along a canal, the challenge was to create a highly lucrative mixed-use space that attracts people aged 18 to 35. We were asked to masterplan and design the architecture to build a one-stop destination that bonds the business and leisure domains.

Solution

To achieve maximum commercial success, we optimised retail exposure with a bold design that features an LED pic media wall. Making the most of the river views, we integrated dining outlets around the central plaza.

Result

The 460,000 m² development is dominated by Grade A office towers and also comprises 55,000 m² of retail and leisure space with dining and culture opportunities. Designed around a central plaza, it is an active public space with naturally integrated river views and an eye-catching modern display that attracts a wide, youthful market. Shopping mall opened in 2018. 

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