Experiential Design, Interior Design and Wayfinding
Retail + Leisure
Shanghai Ganshang Real Estate Co.,Ltd
50,000 m2
Benoy was commissioned to design one of the retail complexes within the client’s mixed-use portfolio, which covers 50,000sqm of space over 4 levels of retail. This is one of the earliest malls to be completed in this new area, with target completion by mid-2018.
The project is located at the heart of the revitalized business district of“Wujiaochang”, one of the four sub-city centres of Shanghai. Benoy applied a multiplicity of visual contrasts by focusing on the passage of time and the interactions between contrasting elements — the past and the future, old and the new, natural and industrial, raw and refined — forming a unique style of interior design that comes together harmoniously.
Serving the local community, the 4‑level retail complex acts as an anchor of the mixed-use development and integrates local culture, green features and spaces along with a wide range of leisure and entertainment facilities, offering a modern and innovative community hub tailored to users’ lifestyle needs.
