A bold redesign of aircraft livery and terminal touchpoints to reinforce brand personality and improve customer experience.
Service
Graphic Design
Sector
Aviation
Client
EasyJet
Challenge
Between 2015 and 2017, Benoy were approached to redesign easyJet’s aircraft livery and enhance its terminal spaces. The airline has always been confident about standing out as ‘different’, and our work centred on brand personality and attitude.
Solution
Our team extended the brand’s signature orange to the fuselage of the planes, creating a larger space for the easyJet logo. We also reimagined the customer experience airside and landside, creating a range of opportunities to support a frictionless journey for all users.
Result
Popular among staff and customers, the end result is a carefully considered brand refresh that is honest, confident and reflects the easyJet ethos of modern simplicity.
