Carlsberg Byen
Denmark

An exciting new neighbourhood for Copenhagen

Service

Planning & Programming, and High Level Storefront Design Guidelines

Sector

Retail + Mixed-use

Client

Reteam Group

Size

3.5 million sq. ft.

Challenge

Home to a world-class brewery for over 160 years, this famous landmark area is being transformed into a new urban district on the outskirts of downtown Copenhagen. The vast mixed-use development is composed of both repurposed historical buildings and new construction.

Solution

In collaboration with a Danish retail leasing and consulting firm, we developed a detailed retail masterplan and commercial merchandising strategy. The retail program establishes a hierarchy of high street commercial arteries and intimate pedestrian alleys, meshed with social hubs and activation opportunities for diverse uses and audiences.

Result

Completion due in 2024.

Return to Expertise
Carlsberg City District ARA 0036
Carlsberg Rendering 1
Carlsberg Merchandising Plan
Carlsberg City District ARA 0036
Carlsberg Rendering 1
Carlsberg Merchandising Plan