Canada Goose - American Dream
Greater New York, USA

Back to the Roots: Canada Goose’s East Coast Expansion

Service

Programming and Planning ,Concept, Schematic Design, and Design Development

Sector

Retail

Client

Canada Goose

Size

3,920 sq.ft

Challenge

For its new store in the luxury wing of the American Dream Mall in New Jersey, Canada Goose wanted to expand the brand’s presence on the East Coast, showcasing the Canadian warmth and the brand’s impactful presence among other luxury brands.

Solution

The evolved concept had to showcase Canada Goose’s roots: simplicity and powerfulness. The combination of rich textures and materials, such as black marble, along with raw finishes and indigenous artwork, created a unique shopping experience.

Result

A balanced and symmetrical store concept was developed, offering opportunities and flexibility to change the merchandising layout. Black marble was exclusively selected to represent the brand’s solid presence and strength. The storefront, with its high ceiling, presented merchandising storytelling, inviting guests to experience Canadian warmth and reaffirming Canada Goose’s core values: sustainable innovation, engagement with local communities, and human nature.