Canada Goose - Ala Moana Center
Honolulu, Hawaii

Bringing Canadian Warmth to Honolulu

Service

Programming and Planning, Concept, Schematic Design, and Design Development

Sector

Retail

Client

Canada Goose

Size

3,833 sq. ft.

Challenge

Canada Goose aimed to expand the brand’s presence on the west coast of the USA by opening stores in key locations. The new store at the Ala Moana Shopping Center was strategically designed to bring the Canadian warmth to the local community, introducing high-quality luxury merchandise to a warm climate and a community that doesn’t frequently experience cold weather.

Solution

The carefully selected range of materials, such as black and white marble finishes, terrazzo flooring, and wood textures, evoke Canadian warmth and reinforce the brand’s impactful ethos. The new layout introduces the Snow Room, where customers can test products in simulated snowfall, experiencing temperatures as low as ‑10°F/-23°C.

Result

The new store celebrates diversity by presenting narratives from Hawaii, the Arctic, and Southern Canada through the showcase of local indigenous artwork and materials. The open-store concept invites guests to immerse themselves in the brand atmosphere. The store tailors its products to the local community, featuring lighter versions and colors of merchandise, celebrating the Canadian cold while embracing the warmer local weather.

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Canada goose ala moana center 2
Canada goose ala moana center 4
Canada goose ala moana center 7
Canada Goose DSCF5434
Canada goose ala moana center 2
Canada goose ala moana center 4
Canada goose ala moana center 7
Canada Goose DSCF5434