Planning, Concept, Schematic Design, and Design Development
Retail
WHP Global
2115 sq ft.
In collaboration with the Toys R Us team, design a full-service retail store and educational center to support parents through their journey.
We created a concept focused on supporting celebration and learning through an interactive façade experience to be shared with family. The theme of care and education continues in the store with an experience-based merchandising strategy to test products, baby registry, and learning rooms to help and guide parents through their process.
The store invites engagement at its entrance with a selfie moment to celebrate the arrival of the new baby. Merchandise is strategically positioned to be tested, allowing parents to learn and interact freely. The registry and learning center further enforce that Babies R Us is about caring for their customers.
