ABco
Edmonton, Canada

Nature-inspired Art Gallery Concept

Service

Planning, Concept, Schematic Design, and Design Development.

Sector

Retail

Client

ABco

Size

2, 570 sq. ft.

Challenge

Develop a brand-new concept for a new location in Canada, different from its first west coast Vancouver store, preserving the brand’s authenticity.

Solution

The solution was to develop an art gallery concept embracing ABco’s logo color: green, symbolizing nature and freshness. The store’s front showcased over 600 branded sneakers through an open window, while the back housed unique apparel and collectible items. Transforming the store entrance into an ever-changing digital experience was a strategic design plan to set it apart from its competitors.

Result

Partnering with Sokaris Studio was key to creating an immersive digital experience: an interactive LED tunnel featuring a lush, procedurally generated flora environment that comes alive as the customers enter the store. A memorable moment to begin the customer journey, emotionally connecting the visitors with the brand’s authenticity. 

Return to Expertise
Store Front
Interior
Store Front
Interior