Benoy reveals design for the London Motorsport Campus in Chiswick
Launched at MIPIM 2026 following planning consent secured from the London Borough of Hounslow, the project marks the centenary year of the Golden Mile.
Designed by Benoy for developer Reef+Partners, the London Motorsport Campus sits at the gateway to the ‘Golden Mile’, the capital’s renowned automotive innovation corridor, on a former B&Q site in Chiswick. Situated by Great West Road and the M4 on the south, Larch Drive to the southeast and Gunnersbury Avenue, the campus takes inspiration from the local heritage of the Green Mile.
The historically industrial area is now being regenerated to as high-quality public realm. The design establishes a dynamic anchor to draw residents, students, motorsport enthusiasts and visitors alike. A three-storey podium featuring leisure, retail and entertainment frames the central public plaza, Hudson Square, set back from the main roads. At its heart lies the 10,821m² Motorsport Experience Centre, a public venue for innovation and storytelling, surrounded by flexible commercial, leisure and university-led engineering and technology spaces designed to develop future skills. Hudson Square will serve as the civic centre of the campus: a programmable public space for exhibitions, screenings and community life, animated day and night by new housing, student accommodation, restaurants and a hotel.
“The Golden Mile is defined by movement, ingenuity and industry. The London Motorsport Campus will add a new chapter to that story, one that belongs to the whole community. Designing every part of the site to be fully accessible and step-free was a founding principle. This campus will be open to everyone in West London and beyond,” Felix Wu, Project Director at Benoy.
Spanning embodied and operational carbon, the sustainability strategy prioritises long-term adaptability. The Motorsport Experience Centre and wider development are designed around high-performance building envelopes, triple glazing and photovoltaic energy generation. Green roofs and climber façades support urban ecology and biodiversity, with rooftop access for residents. The building envelope mitigates noise and air pollution from the adjacent road network.
The London Motorsport Campus is designed to be an international centre for motorsport, engineering and innovation.
