Benoy appointed lead urban designer and commercial strategist for SAR 1 billion Riyadh East scheme
Dar wa Emaar has appointed Benoy as lead urban designer and commercial strategist for Riyadh East, a SAR 1 billion, mixed-use neighbourhood spanning 116 hectares on the eastern edge of Riyadh.
The partnership was marked by the signing of a strategic agreement between Dar wa Emaar and Benoy last week at Cityscape Global.
Developed by Benoy’s Commercial Strategy and Masterplanning & Urban Design teams, Riyadh East offers a welcoming new neighbourhood shaped around contemporary living and generous climate-responsive green corridors that bring nature into daily life. Its mix of homes, community facilities, learning spaces, pocket parks and neighbourhood hubs creates a commercially viable, walkable community for families and young professionals alike.
Ruchi Chakravarty, Director, Masterplanning & Urban Design, said: “Riyadh East sets a bold new standard for Saudi urbanism, where sustainability and social value lead the design. It represents an ambitious yet grounded vision that elevates Riyadh’s long-term growth and defines the future of high-quality neighbourhoods in the Kingdom.”
Amr Elfeky, Executive Director, Development & Investment at Dar wa Emaar commented: “Our partnership with Benoy marks a pivotal step in shaping Riyadh East into a next-generation community. Benoy’s global design expertise, coupled with their deep understanding of how people live and interact with spaces, aligns seamlessly with our vision for a human-centered, future-ready masterplan. Together, we are setting a new benchmark for community development in the Kingdom.”
Strategically positioned along the Riyadh – Dammam corridor, Riyadh East will be anchored by a curated mix of exciting new amenities, all designed to welcome passing visitors and drive commercial investment.
Andrew McVicker, Director, Commercial Strategy, said: “Riyadh East will redefine dynamic, contemporary community living. Our approach ensures a vibrant, multi-use destination designed for long-term economic sustainability and enduring value.”
A continuous green spine forms the ecological and social backbone of the district, promoting active mobility, biodiversity, and climate resilience while uniting the community through a shared landscape. District neighbourhoods are conceived as walkable clusters, each with its own architectural and landscape identity. This mosaic approach supports inclusivity, housing diversity, and flexible, phased growth, allowing the district to evolve with lasting character.
Aligned with the Mostadam framework and the ambitions of Saudi Vision 2030, Benoy’s vision for Riyadh East demonstrates how a commitment to integrated design and commercial insight can deliver a district that is both highly liveable and economically robust.
