As the appointed lead designer for the Mercedes-AMG World of Performance, Benoy is helping to shape Saudi Vision 2030, realising the potential of one of the country’s and the region’s highest profile upcoming districts.
Situated on the edge of Qiddiya City’s iconic Speed Park Track – set to be the longest and fastest Formula One circuit in the world — Mercedes-AMG World of Performance will be home to more than twenty immersive attractions, creating a vital centre of gravity for all that’s to come.
Listen to Simon Bee, Design Consultant and Concept Design Leader for the Mercedes-AMG World of Performance, explore the integral role of Benoy in shaping this project like no other, working with QIC and Mercedes-AMG to bring forward a design fit for the future; creating a true experiential destination through strategic planning and leading design thinking.
Watch this space for more over the coming weeks, follow us to see how this amazing project continues to come to life.
Video courtesy of Qiddiya Investment Company.
