Andrew McVicker, Director at our sisters business Pragma, has been featured in Across Magazine this week discussing the commercial benefits of mixed-use developments, Commercial Strategy for Mixed-Use Masterplans.
The article explores Pragma’s latest research into the advantages of accommodating multiple uses in one development. Andrew identifies how mixed-use developments are able to utilise a single space to attract a broader variety of users. However, the challenge lies in the design and commercial strategy. Additionally, Pragma have seen a further challenge to the creation of true mixed-use developments in a lack of understanding of customer requirements and how these can be properly met.
This latest paper highlights Pragma’s process in examining mixed-use opportunities and benchmarks against successful schemes that have effectively addressed user requirements.
Download Pragma’s latest white paper Commercial Strategy for Mixed-Use Masterplans
