Peter Farmer, Director of Aviation at Benoy, and Alex Avery, CEO of our sister business Pragma, recently hosted two webinars discussing the strategic implications of spending habits at airports.
The webinar draws on the results from Pragma’s latest Pulse survey and shares insights from Peter and Alex’s experience working with many of the world’s top airports.
• What types of purchases passengers consider the most important
• What passengers consider most important once in the departure lounge
• How likely passengers will use pre-order and click and collect services
• What type of F&B and retail products passengers are most likely to purchase
• Reflections on the evolution of airport retail design – how to create engaging and authentic brand experiences
Click on the link below to watch the full webinar
https://youtu.be/myv-WQf7xio?si=X6BgWQS7N3ZDfylV
