Over the course of Pragma’s 30+ year history of working in the Middle East, we have seen how trends, behaviours, and customer requirements have continued to evolve, and as the market becomes increasingly competitive, we are well placed to help ensure that both new and re-purposed developments create relevant and distinct propositions, that balance customer appeal with commercial potential
With our combination of global experience and local understanding, we are able to help investors, developers, and operators take learnings from global best practice whilst tailoring the experience to the unique requirements of the local community
A key challenge for real estate in the Middle East, is providing an appropriate proposition that can simultaneously appeal to a wide variety of purposes. With Pragma’s specialist commercial planning expertise across retail, leisure, workplace, and transport developments, we are able to help investors and developers to better match the commercial proposition to end-user requirements
As both consumers and investors in the real estate market are increasingly aware of the impact of real estate developments on society and the planet, our approach to commercial analytics and understanding of the asset lifecyle allows us to help developers gain a more balanced view of the impact of their assets across commercial and social parameters