To introduce the session, Benoy’s Mike Wilson-MacCormack began by explaining how
Covid-19 has accelerated trends in retail that were already underway. In particular, he said, “real physical experiences” in retail environments are more important now than ever. “It’s not about efficiency, it’s not about FSI…it’s about providing engaging spaces and adaptable formats where people can come and experience something”.
Mixed-use is key to delivering these dynamic new experiences, said Wilson-MacCormack. By combining retail with other uses, such as residential and hospitality, developers can provide a rich mix of options and opportunities and create “synergies between communities”.
Nitin Bansal, Assistant Vice President at Brookfield Properties, echoed these sentiments, describing how, as India emerged from lockdown, it was mixed-use workplace environments that “attracted a higher proportion of people back to the office”. In particular, those developments offering “a mixed-use element of retail, F&B and experience”, with a genuine sense of “community and…proximity [between] all these things”, proved most popular as restrictions were lifted. Ecoworld in Bangalore, said Bansal, was a prime example of this blended and interconnected model.
Participants agreed that following the isolating experience of lockdown, mixed-use environments have provided a vital opportunity for people to come together. As Benoy’s Clarissa Wenborn observed, with the rise of remote working during the pandemic, consumers increasingly “expect to have [a mix of] services where they live”. This trend might now challenge “preconceived ideas about catchments and development opportunities”, with a discernible push for more locally focused retail as part of mixed-use urban design.