How is passenger shopping behaviour changing at airports?

Examining the results from Pragma’s latest research, Peter Farmer, Director of Aviation at Benoy, and Alex Avery, CEO of our sister business Pragma, will discuss the strategic implications of spending habits at airports and share insights from their experience working with many of the world’s top airports.

We will cover

• What types of purchases passengers consider the most important.

• What passengers consider most important once in the departure lounge.

• How likely passengers will use pre-order and click and collect services.

• What type of F&B and retail products passengers are most likely to purchase.

• Reflections on the evolution of airport retail design – how to create engaging and authentic brand experiences.

The webinar will be hosted on two separate dates:

• 29^th February at 09.00 GMT: click here to register

• 7^th March at 15.00 GMT: click here to register

Find out more about Pragma’s latest Pulse survey here.

Alex Avery, CEO of Pragma Consulting 

Alex leads the development of the Pragma team and proposition, and oversees project delivery. He has long-standing experience of supporting leading investors, developers, operators, and brands to improve the commercial performance of airport assets.

Peter Farmer, Director of Aviation at Benoy

Peter’s aviation experience extends to over 20 UK airports and to Central and Eastern Europe, the Middle East, South America, Asia, Australia and the Caribbean, from large hubs to small regional airports. He has been involved in every asp­ect of airfield operations across all aspects of operational and passenger experience and has a keen understanding of the political, business and stakeholder drivers.