Traditionally, pleasure resorts and business hotels have created hermetically sealed environments, whereby guests have little interaction with the outside world and could, in effect, ‘be anywhere’. Not only do these inwardly focused models fail to integrate with local culture and landscape, they also offer little in the way of social impact. What benefit, for example, is the luxury resort in Bali – where fitness tourists sip green kale smoothies – to local people with no running water?
Increasingly, travellers are looking for more progressive and inclusive hotel models; for more authentic and immersive local experiences, whereby hotels provide insight and connection to local culture, cuisine, people and places. By grounding a hotel in its context, designers can meet the demands of more enlightened clientele, while also responding to the needs of local communities.
Around the world, the opportunities for more socially impactful hotel developments are significant. Already, certain Accor hotels extend services to people living within a three-kilometre radius. Common areas within hotel grounds could open up key spaces and amenities to the public. Hospitality training could be provided to the unemployed. In this way, hotels can begin to balance social and commercial value, while connecting their guests with the world around them.