Borrowing from the hospitality toolbox, a compelling front-of-house proposition is integral to successful workplace design. As the first point of arrival and interaction within a building, the workplace reception area is an opportunity to greet clients and staff in a way that makes them feel valued.
In particular, companies need to look beyond the traditional role of ‘the receptionist’. Sat behind a desk and screen, this figure has historically presented a barrier to engagement. By recruiting a dynamic host or concierge, employers can shift away from this model to deliver a memorable front-of-house experience.
In China and India, for example, we’re seeing companies taking on ex-hospitality staff to perform this crucial role. Personable, attentive individuals with excellent communication skills whose job is not to sign for mail and answer the phone, but to welcome, engage and interact. They’re usually standing, out from behind the desk; armed with an iPad, greeting people face-to-face, directing and assisting. They also perform the vital function of educated brand advocate. Above all, they provide an exceptional hospitality service and curated, customised experience for every member of staff, as well as clients, as they cross the corporate threshold.