For many architecture firms, technology is a relatively new phenomenon. But for Benoy, it’s becoming absolutely central. In my new role, I’m working with senior leadership in EMEA to facilitate a top-down approach to technology and drive innovation in a systematic manner. We are broadly focused on engaging with sustainability, optimize our project workflows and engage with data on various levels. As a creative, commercially driven company, we have an opportunity to engage with data in a way that few companies can. And this unique, forward-looking role is all about using meaningful technology to enhance our design processes, validate and enhance our design decisions.
In essence, I’m looking at how we can use technology to automate the design process and increase efficiencies. I’m looking at how we can use data analytics, capture live data as we’re designing buildings, and leverage what this data tells us about projects as they evolve. One of my key objectives is to ensure we’re designing in smarter platforms that carry data from design models to delivery models, enabling us to design for longer, iterate more and test multiple ideas.