Hangzhou Tower, Greentown and Jiebai Group
Set in the new commercial district of Hangzhou, China, Hangzhou Tower 501 brings together Commercial Offices, Retail and Residential. Spanning the lower six storeys, the 50,000m2 mall introduces a mix of Retail, Food and Beverage, Entertainment and Lifestyle stores. The design team used the vastness of the space to create ‘A box within a box’ experience, framed by strong lines throughout the interiors.
Boxes made of different materials and in different scales have been positioned throughout the retail space to create points of interest within the retail setting. This simple design integration will form showcase spaces which are available for tenant use and will help to create pop up shops within the centre, providing a clever and unique way for merchandise to be viewed and experienced.