Interior Design, Masterplanning, Graphic Design, Product Design, Architecture
Retail, Transport, Leisure & Tourism
MTR Corporation Ltd
Creating a civic heart
Elements Mall is a prestigious retail development which anchors Hong Kong’s reclaimed West Kowloon district.
The two-storey mall sits at the base of the city’s tallest building, the International Commerce Centre (ICC) and seamlessly connects to the underground MTR network and 19 surrounding high-rise residential and office towers.
The scheme offers 85,000m2 of Retail, Leisure and Entertainment and is home to luxury brands, fine dining establishments, generous public space, cinemas and an ice skating rink.
As the Masterplanner, Interior Architect and Graphic Designer, Benoy’s brief was to create a destination that would to attract visitors to this redeveloped area of Hong Kong and so support its role in unifying the wider development.
The five elements
The Interior Design and Wayfinding concept focused on creating a special sense of place by drawing upon the principles of Feng Shui and celebrating the Chinese elements of nature – Fire, Water, Wood, Earth and Metal.
Employing a strong placemaking strategy, Benoy addressed the orientation concerns by ‘Zoning’ the development’s large, two-storey footplate. Each Zone is designed with an element in mind.
The five zones are linked by long arcades which form a complete retail loop around the major MTR station below. The design allows visitors to navigate the two vast floors, always aware of their location thanks to the visual treatment and distinctive finishes, signage and public art.
Continuing the relationship with nature, Benoy redeveloped the podium rooftop to create a large public park and al fresco entertainment level. The design delivered a connective layer to unite the surrounding towers and provided opportunities to introduce 3,200m2 of skylights that bring natural light into the retail levels.
A major transportation hub
Elements Mall is a Transit Oriented Development (TOD) and is served by an extensive transport network.
Hong Kong’s Airport Express line, the Airport Check-in facility and MTR Tung Chung line are all seamlessly united, transforming Elements Mall into a major transportation hub, connected to both the city centre and the international airport.
Cross-border coaches, buses, minibuses and road access to the nearby ferry terminals position the role of Elements Mall as more than just a shopping centre but a thriving, retail-led, mixed-use TOD.