Architecture, Interior Design, Graphic Design, Product Design, Motion Graphics
Unibail Rodamco

Top retail address

Centrum Černý Most, or CČM as it is known, was the first regional shopping centre in the Czech Republic and, since its original opening in 1997, it has continued to be a top retail address.

Because of its popularity with the residents of Prague – and the city’s catchment area of approximately 1.2 million people – the decision was taken to enhance the existing shopping mall to create a more diverse offering; far better fitting for today’s more discerning customer.

The redevelopment increased the size of CČM to 82,000m², adding over 160 retail units, nine cinema screens and almost 3,200 parking spaces. Benoy was appointed to deliver the Architecture, Interior and Graphic Design.

During its first weekend of trading, CČM welcomed 150,000 visitors.

Comprehensive redesign

Improving the customer experience was fundamental to the client’s exacting brief and Benoy’s design response included the introduction and expansion of non-retail aspects. Areas dedicated to children and landscaped gardens have created an attractive, family-friendly atmosphere. Organic forms and a fresh colour palette were introduced to complement the exciting retail and leisure offer.

As part of the holistic approach to the redevelopment, bespoke furniture and fittings were designed by Benoy. Including custom furnishing, lighting installations and ceiling features, these components come together to enhance the overall personality of the new CČM.

Working closely with Benoy’s Architectural and Interior Designers, the Benoy Graphic Design Team comprehensively re-branded the centre. The new logo is the focal point of a complete corporate identity, signage and wayfinding package. Drawing on the citrus colours of the interior design, it sets the scene for the vibrant experience within the mall.

Introducing an engaging street level presence, the façade of the development was reinvigorated and brought to life with the addition of animated panels. The design is an outward symbol of CČM’s new identity.

Environmental awareness

CČM has met the rigorous green design standards and is now a leading example of environmentally responsible retail development in the Czech Republic. Within the retail category, CČM is the first building certified BREEAM ‘Very good’ in Prague.