The company provides expert consultancy services to commercial operators, and due diligence to investors, with a particular focus on mixed use, airports, travel, and retail property. The team help their clients by delivering expert services in commercial intelligence and quick wins; commercial strategy and vision; space planning and revenue forecasting; and investment advisory and due diligence.
The Dream Wheel, American Dream
Greater New York, USA
Dream Wheel’s Gateway
服务范围
Programming Planning, Concept, Schematic Design, Design Development, Environmental Graphics and Signage, Project Management.
类型
F&B: Entertainment
客户
Skyviews
规模
1200 sq.ft
挑战
Design the concept for the observation lobby of New Jersey’s new 300-foot-tall landmark feature: The Dream Wheel. The 2,850 sq. ft. space includes the ticket counter and Deep-Fried Love, a brand specialized in fun carnival-type treats. The new area and design had to feature vibrant and colorful carnival-themed elements, aiming to capture guests’ attention with its unique allure and create a memorable entrance experience.
解决方案
To enhance its colorful and vibrant carnival-themed ambiance, our team created a brand-new façade featuring neon bars and motion sensors. This design turned the Dream Wheel lobby area into the only animated feature within the food hall. The lobby’s ceiling features a reflective material that visually enhances the sense of scale, creating a spacious ambiance.
结果
Situated along one of the state’s busiest roadways, the Dream Wheel captivates guests’ and passengers’ attention with its animated façade on a massive 56-foot platform. The lobby area’ neon signs and bold color patterns, reflecting off the dark mirrored ceiling, create a vibrant and entertaining atmosphere for one of the biggest tourist attractions in the USA.