King’s Cross Tapestry Building
London, UK

服务范围

Graphic Design + Wayfinding

类型

Residential

客户

Argent LLP

挑战

An elegant wayfinding design scheme that draws on and reflects local history and industry to support a vibrant regeneration programme.

解决方案

The Tapestry Building is part of the large-scale redevelopment and regeneration of the King’s Cross area. Our brief was to develop wayfinding designs to reflect the building’s orientation and historical context. We responded with an elegant and nuanced scheme that pays homage to the history of makers and craft, with design elements and materials that echo the exquisite, sculpted façades of this 15-story mixed-use development. Our scheme references local creative industries, still thriving to this day, and the building’s central role within them. In this way, our work looks to preserve and integrate the past, weaving the old into the new for present and future generations.

结果

Project is now live.

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1503 N20 hd
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1503 N20 hd
1503 N32 hd