Fluresh
Grand Rapids, USA

Couture meets cannabis

服务范围

Planning and Concept, Schematic Design, Design Development Project Management, Brand Identity and Graphics

类型

Retail

客户

Fluresh

规模

4,000 sq. ft.

挑战

As retail reinvents and reimagines itself, the shift towards cannabis in the health and wellness sector is growing rapidly with uniquely designed spaces that educate, challenge the status quo, and the stigma often associated with this product. Benoy was tasked with the challenge of creating Fluresh’s new flagship provisioning center.

解决方案

The Brand’s attributes were the key design drivers for the overall space look and feel. A crisp, neutral interior palette was used throughout, with hits of bold contrast in dark charcoal and metallic finishes, applied in quirky patterns to mimic the graphic packaging design based on “power patterns”.

结果

The final design features a comfortable reception lounge with hospitality bar, the merchandising was strategically located within a Fluresh “shop in shop” located under a dramatic black ceiling and logo within the center of the space. At the perimeter, the high touch/bespoke experience for a one-on-one shopping experience. Accessories and other non-infused product were merchandised on floating fixtures to encourage browsing and curiosity.