The company provides expert consultancy services to commercial operators, and due diligence to investors, with a particular focus on mixed use, airports, travel, and retail property. The team help their clients by delivering expert services in commercial intelligence and quick wins; commercial strategy and vision; space planning and revenue forecasting; and investment advisory and due diligence.
EasyJet
A bold redesign of aircraft livery and terminal touchpoints to reinforce brand personality and improve customer experience.
服务范围
Graphic Design
类型
Aviation
客户
EasyJet
挑战
Between 2015 and 2017, Benoy were approached to redesign easyJet’s aircraft livery and enhance its terminal spaces. The airline has always been confident about standing out as ‘different’, and our work centred on brand personality and attitude.
解决方案
Our team extended the brand’s signature orange to the fuselage of the planes, creating a larger space for the easyJet logo. We also reimagined the customer experience airside and landside, creating a range of opportunities to support a frictionless journey for all users.
结果
Popular among staff and customers, the end result is a carefully considered brand refresh that is honest, confident and reflects the easyJet ethos of modern simplicity.
