18001 N30 hires

Battersea Power Station: Masterplan & Public Realm
London, UK

服务范围

Wayfinding

类型

Retail

挑战

A robust wayfinding strategy that unites internal and external elements across Battersea Power Station’s masterplanning and public realm.

解决方案

The Battersea Power Station redevelopment project required a strong and unifying masterplanning wayfinding strategy. In our response, we created a core set of typographic and product based principles that were applied to all wayfinding components and public realm spaces, knitting the whole site together. We also created a typographic grid from the proportions of the power station façade, while exploring the theme of ‘fusion’ to reflect the two halves of the main station structure.

结果

Project is now live

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