West Bromwich Town Centre Masterplan
- Client
- Sandwell Council
- Services
- Landscape Architecture
- Sector
- Masterplan
- Location
- West Bromwich, UK
A 20-year regeneration framework for West Bromwich town centre
West Bromwich town centre has faced a decline in traditional retail, changing consumer patterns, and a perception gap that has deterred both visitors and investment. Sandwell Council commissioned a masterplan to provide a coherent vision for the town’s regeneration and a policy framework within which strategic land use decisions, investment and development could be progressed with confidence. Benoy worked closely with Sandwell Council, Savills, and Mott MacDonald across a process of regular workshops and stakeholder engagement, with local organisations, and individuals, to test the concepts throughout.
22-hectares
A connected, community-centred town centre
The masterplan examines both new interventions and the adaptation of existing buildings, organising proposals around the principle that community identity, strengthened through design and a curated mix of uses, is the foundation of sustainable town centre recovery. Community centres, markets, leisure functions, office and co-working space are woven into a framework of quality public realm and green parks. The removal of street clutter and rationalisation of furniture establish a clearer visual and functional logic, while residential development is supported by public spaces designed to be welcoming, safe, and attractive.
Reducing car dominance and improving connectivity
A central ambition of the masterplan is to improve pedestrian and cycling routes, connections to West Bromwich’s Metro service, and low-carbon transport options to reframe the town as a walkable, low-carbon destination. Green linkages to Dartmouth Park and the Sandwell Valley are integrated into the sustainable travel network, supporting both population growth and the town’s long-term environmental ambitions.
