Beijing Golden Resources Mall
China
View Project
Grand Shopping Center
- Client
- China Grand Enterprises
- Services
- Interior Design
- Sector
- Retail
- Location
- Changchun, China
A 500-metre route through four zones in southern Changchun
Benoy led the interior design and commercial planning for Grand Shopping Center Changchun, a retail destination in the city’s emerging southern business district. The project sits at the intersection of Nanhu Middle Street and Huayuan Road, an area increasingly described as Changchun’s new urban sub-centre. It marks Benoy’s second collaboration with China Grand Enterprises, following the practice’s interior work on Grand Shopping Center Chengdu.
Dates2023
Size
160,000m²
Four zones, a single 500-metre route
The complex is organised across four areas, with the shopping mall spanning three, and above-ground parking the last. A 500-metre circulation route connects all four. The length of that route was the central design challenge, a single uninterrupted run carries the risk of visual monotony, and the response was to give each zone a distinct character while maintaining continuity through paired walkways, glass curtain walls and an undulating ceiling that runs through the project.
A different register for each zone
The three themes are designed for fast-paced family retail; a slow, relaxed shopping environment, and an energetic area younger visitors, with leisure facilities and a more contemporary register. Though distinct the interiors are part of a coherent whole, tied together by interior features, the ceiling and walkway treatments, that through each. A series of interactive nature-themed installations were developed with China Grand Enterprises across the complex, providing shared visual reference points across the zones.
