Interior Design, Retail Planning
Mixed-use, Retail
China Grand Commercial Property
130,000 m2 (plot A+plot B)
Located in Chengdu’s Gaoxin District district within the heart of the financial centre, Benoy is tasked to led the Interior Design and Retail Planning for Chengdu Grand Shopping Center（plot A + B). It had to cater to the varied lifestyle and cultural needs of the consumers in the area, especially face to the future generation.
The challenge to create commercial environments and shopping malls that are suited to different generations and the corresponding consumer group is one that has been actively explored throughout the evolution of the commercial retail sector.
With the launch of Plot B, China Grand Enterprises’ vision of“Moving life south” has been realized. Based on the original positioning of Chengdu Grand Shopping Centre Plot A as a“high-quality lifestyle centre”, Chengdu Grand Shopping Centre Plot B leans towards a younger audience, and positions itself as the“fashion centre” of the district. The design mirrors the Plot A’s aesthetic codes and reinforces the concept of“growth” while elevating all aspects of spatial design throughout. The overall positioning and network is also enhanced, with a seamless connection to the Chengdu Metro, allowing transit to and from the mall convenient and accessible.
