Kristiine Shopping Centre
Tallinn, Estonia
Repositioning an outdated yet popular destination
Service
Architecture
Sector
Retail
Size
45,000m2
Challenge
Already attracting high footfall, our client wanted to reposition the tradition shopping centre as an exciting destination to appeal to a younger demographic. We were asked to reinvent the dated facades to create a strong visual identity with an overarching aim to establish a social hotspot.
Solution
Focusing on vibrancy and texture, we breathed new life into the out-of-date exterior. Our response embedded unique shapes and lighting to add movement and definition to the expansive frontage, making it more stimulating.
Result
Project under development.