Kristiine Shopping Centre
Tallinn, Estonia

Repositioning an outdated yet popular destination

Service

Architecture

Sector

Retail

Size

45,000m²

Challenge

Already attracting high footfall, our client wanted to reposition the tradition shopping centre as an exciting destination to appeal to a younger demographic. We were asked to reinvent the dated facades to create a strong visual identity with an overarching aim to establish a social hotspot.

Solution

Focusing on vibrancy and texture, we breathed new life into the out-of-date exterior. Our response embedded unique shapes and lighting to add movement and definition to the expansive frontage, making it more stimulating.

Result

Project under development.