Kristiine Shopping Centre
Tallinn, Estonia

Repositioning an outdated yet popular destination

Service

Architecture

Sector

Retail

Size

45,000m2

Challenge

Already attracting high footfall, our client wanted to reposition the tradition shopping centre as an exciting destination to appeal to a younger demographic. We were asked to reinvent the dated facades to create a strong visual identity with an overarching aim to establish a social hotspot.

Solution

Focusing on vibrancy and texture, we breathed new life into the out-of-date exterior. Our response embedded unique shapes and lighting to add movement and definition to the expansive frontage, making it more stimulating.

Result

Project under development.

Return to drawing board
Kristine Tallinn Estonia