iSQUARE
Hong Kong

Set on Kowloon’s central thoroughfare, this 31-storey scheme incorporates retail, entertainment, dining and lifestyle offers, as well as direct links with the Tsim Sha Tsui metro concourse.

The interior design concept derived from the word ‘international’. The vertical mall lends itself to a voyage of “movement” through a hierarchy of spaces and the distribution of express escalators offering rapid and seamless transportation to the upper levels.

Enticing the shoppers to move upwards, the design has created zones among different levels of the mall. Each level or group of levels is themed to one of the fashion cities of the world.