Motion Graphics, Visualisation
Pedestrianising Hong Kong
Benoy has lent its support to the pedestrianisation of Des Voeux Road Central, Hong Kong with the campaign seeking to see the busy thoroughfare transformed into a pedestrian-tram green zone.
Running through the heart of the Central Business District on Hong Kong Island, Des Voeux Road Central is one of the city’s busiest major arteries. The road supports vehicular traffic, the city’s tram line and between 4000 to 8000 pedestrians per hour. Small streets and laneways dissect the road along with a number of elevated walkways and footbridges. The area is often congested with poor air quality and pedestrian amenity is challenging.
Benoy’s design focusses on delivering a connected and diversified realm of experiences to the walkable 1.4km long thoroughfare. The proposal sees the removal of cars and buses, giving real public space to pedestrians and addressing the congestion and pollution issues. The city’s historic tram network remains intact, celebrating the significance of this early form of public transport. The concept also uses digital technologies and light projections to capture the evolution of Des Voeux Road Central and its transformation over many decades through the city’s extensive harbourfront reclamations.
Taking a multi-faceted approach to experiential street design, Benoy’s concept introduces a wide spectrum of architectural and design features.
To read more about the full initiative, please click here.