Benoy, the international firm of Architects, Masterplanners, Interior and Graphic Designers, is proud to announce the opening of its latest collaboration with Marks & Spencer, M&S Longbridge, which opened on 4 November; this 14,000m2 store is the largest in the Midlands.
Located to the south of Birmingham, M&S Longbridge provides an intriguing new shopping experience with various amenities such as the first nail and brow bar and an XL café within the store, which has an external seating terrace and provides views down Longbridge Lane and across the entire site.
Benoy was responsible for the internal architecture incorporating the very latest design initiatives being rolled out by M&S; this includes all new external and internal branding throughout the store.
Mark Howarth, Benoy Associate Director, commented on the opening, “We have a great working relationship with Marks and Spencer and realising this latest store is an exciting addition to our growing portfolio.”
The new store also incorporates a number of sustainability features such as a living wall which is irrigated by harvested rainwater. This was a key aspect which has helped M&S Longbridge achieve a BREEAM ‘Very Good’ rating; demonstrating the care and consideration the Benoy Team applies to its designs.
Also, integral to the design process was the use of Building Information Modelling (BIM), a first for a Benoy-M&S project.
Benoy has a long-running relationship with Marks & Spencer and has been responsible for some of their most significant stores, including their first major development in China.